"It depends". In my 2+ years at Hanapin Marketing, I've come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn't a singular strategic approach that can navigate across all industries and account types. That said, I do think there is a handful of search … [Read more...] about 6 Bottom Line Boosting Tips for Paid Search
Search Results for: remarketing lists for search ads
Bing Ads Releases New Audience Features
Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week, Bing announced two new open betas to help us do just that: In-Market Audiences and … [Read more...] about Bing Ads Releases New Audience Features
3 Tips To Improve ROI For Paid Search
If you are ever told that the goal of an ecommerce account isn’t to improve ROI, you are probably being lied to. Generating more revenue is the driving factor behind the majority of businesses and the marketing efforts they push. It may not be the be-all end-all with other goals such as newsletter sign-ups and calls, but it’s vital. How can you improve ROI? If the answer was … [Read more...] about 3 Tips To Improve ROI For Paid Search
Broadening Your Paid Search Marketing Strategy
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sergio Cano will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Over the years, broad match keywords developed a bad reputation for driving low quality traffic and … [Read more...] about Broadening Your Paid Search Marketing Strategy
2017: The Year You Launch Your Video Ads
I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos. I am a Gen Xer and I agree with this theory, but … [Read more...] about 2017: The Year You Launch Your Video Ads
How To Use AdWords Ads IF Functionality
IF statements in AdWords ads allow advertisers to customize expanded text ad copy based on qualifiers. This functionality sidesteps the need for a feed, allowing all variations to be set up directly inside the ads. As of now, the systems supports ad copy variations based on device and audience. Using these two factors, advertisers may alter messaging without the need to … [Read more...] about How To Use AdWords Ads IF Functionality
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It's a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while the frequency becomes repetitive, its prevalence is well … [Read more...] about Leveraging Analytics For Remarketing: Picking The Ripest Fruit
6 Strategies For Targeting Followers With Twitter Ads
Every day, millions of people log into Twitter to discover what’s happening around the world. Whether they’re sifting through headlines, engaging with their community or sharing pertinent news, Twitter is a tailored newsfeed for finding the latest news and content you want to read. Did you know that on average: 9,100 tweets are sent every second (cool visualization) … [Read more...] about 6 Strategies For Targeting Followers With Twitter Ads
Re-Engage Existing Customers Through Facebook Remarketing
For all the praise Facebook gets for being great at generating awareness and introducing your brand to new audiences, it can be equally good at re-engaging existing customers. After all, keeping existing customers is often far less expensive than trying to acquire new ones and your most committed customers can be some of your best supporters. They’re also more likely to buy … [Read more...] about Re-Engage Existing Customers Through Facebook Remarketing
Set Your YouTube Stage With TrueView Ads And Remarketing
In my last post, I discussed the benefits of advertising on YouTube and how to pitch this advertising platform to upper management. When you’re in that meeting with management, the next logical questions you will receive including: How do we advertise on YouTube? What are the different ad types? What kind of advertising makes sense for us? How do we proceed … [Read more...] about Set Your YouTube Stage With TrueView Ads And Remarketing
Use Remarketing To Think Like A Direct Marketer
Historically digital marketing has been focused on new customer acquisition. When considering paid search we generally try to find new users who have the intent to buy our products or services. However, this sentiment is changing. New innovations in paid search are allowing us to use the channel for repeat customer acquisition. Email as a channel was the first branch into … [Read more...] about Use Remarketing To Think Like A Direct Marketer
Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Digital analytics is entirely about discovery. As data analysts we are pursuing fresh insights we can turn into actionable business improvements. Campaign optimizations such as improving the click-through rate of your ads, or reducing cost-per-click are great places to start. Today I am going to cover a fantastic way to focus on your customers using Google Analytics … [Read more...] about Discover The Gold Mine Of Remarketing Lists Using Google Analytics
