This is the third and final post in my series on important settings to check when setting up accounts in the "big three" PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft's adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter's house of wares. I … [Read more...] about 4 Most Important Settings to Check in Your Microsoft adCenter Account
Search Results for: dynamic search ads
How to Shorten Your PPC Ad Texts
In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!'s SERP. Here is a visual example of how your ad will be effected by this ad delivery alteration (borrowed from the YSM blog): Consumers have countless reasons not to click on your ad, and … [Read more...] about How to Shorten Your PPC Ad Texts
To Optimize, or Not To Optimize
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our AdWords representatives. Our official stance on optimizations is this: similar tactics are employed for each optimization (so they are not very … [Read more...] about To Optimize, or Not To Optimize
The Most Important Element of Your AdWords Campaign
Jeremy Mayes over at PPC Discussions asks, "In your mind, what is the most important element of an AdWords campaign?" This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not critical to my car’s functionality but it is essential to my sanity (I am a music geek, and I hate driving, so I NEED … [Read more...] about The Most Important Element of Your AdWords Campaign
Display & Destination URLs: Make sure they are fraternal twins
We've recently been asked a question regarding ad URLs: "Hi, I've been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn't seem to support a display URL/destination URL differentiation. Is this possible in Yahoo PPC? And how do I go about it. Basically I want my display url to be my main … [Read more...] about Display & Destination URLs: Make sure they are fraternal twins
Welcome to the Panama Jungle: A user’s guide to Yahoo!’s new interface
Contents Introduction Migration Tips and Info Billing/Admin New Account Accessibility/Invoicing System Account Status Account Management General Campaigns Ad Groups Keyword Management Ad Text Management Part 1: Short and Long Ad Texts Part 2: Dynamic Keyword Insertion Part 3: Ad Text Approval Timeframes Bulk Upload Options Reporting Conversion … [Read more...] about Welcome to the Panama Jungle: A user’s guide to Yahoo!’s new interface
