There's a universal truth in PPC– if you have a terrible landing page, you're gonna have a bad time. Your ads could be stellar, your keywords laser-focused, and your bids perfectly calibrated against your competition... and none of it will matter if you can't turn your visitors in to customers. So what's the solution? Conversion Rate Optimization. We've written loads of … [Read more...] about No CRO? No Problem: WordStream’s Landing Page Grader
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The PPC Meeting Survival Guide
Some of my favorite topics on this blog deal with case studies analyzing account performance in painstaking detail. It makes sense - this is an intensely data-driven line of work, often requiring hours of analysis. But it's important that we don't lose sight of the other facets of this job, like long-term account strategy, expansion, and (in this case) how to have a great PPC … [Read more...] about The PPC Meeting Survival Guide
Strapped For Cash? Here are 13 Optimization Tips For Managing Low-Budget PPC Accounts
I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page design and backend development team who are awaiting orders. Unfortunately, this just isn’t realistic for those of us who work with smaller accounts that … [Read more...] about Strapped For Cash? Here are 13 Optimization Tips For Managing Low-Budget PPC Accounts
How to Manage and Optimize Second-tier PPC Search Engines
Within this document, and on our blog, we focus mainly on Google AdWords and Microsoft adCenter. This is because these search engines own the lion's share of the search industry. However, second-tier search engines can generate supplemental traffic, leads, and revenue if they are managed and monitored properly. Each second-tier PPC search engine has a unique user … [Read more...] about How to Manage and Optimize Second-tier PPC Search Engines
Learn the Pros and Cons of Each PPC Search Engine
Welcome to the second article in our latest blog series, Rookie or Veteran - PPC basics every advertiser should know. Today, I am speaking to individuals who haven't started their PPC campaign yet, or individuals who have started a PPC campaign but are utilizing only one search engine and looking to expand their efforts. I am going to review the pros and cons of each PPC search … [Read more...] about Learn the Pros and Cons of Each PPC Search Engine
PPC News Roundup for May 18, 2007
Wondering what that new column 'Assists' means in Yahoo? Here it from the horses mouth! MSN has been releasing some handy tools as of late for easier account management. I haven’t had a chance to use them yet, but I’m certain I will eventually. It's rumored that Google may be buying yet another company. Learn about Google's new Universal Search from Andy Beal. … [Read more...] about PPC News Roundup for May 18, 2007
