The AdWords blog announced the introduction of an automated campaign optimizer tool. According to the announcement, the tool is capable of scanning your account and pointing out problems from budgetary concerns, keyword issues (bid, match type, new keywords, etc.) and even potential ad texts. While I would still prefer to do this myself, or have a Google rep. help me out, the … [Read more...] about PPC News Roundup for August 1, 2007
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PPC News Roundup for July 6, 2007
Looking to diversify beyond Google, Yahoo and MSN's PPC services? Look no further. This is an enlightening piece that outlines the many pitfalls of using shopping search engines, and what they need to do to come out of the dark ages. On Steve L 's PPC blog he talks about four very important mistakes one can make when testing ad text. One small step for MSN, one … [Read more...] about PPC News Roundup for July 6, 2007
How to Set Up Your Shopzilla.com Account
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I'd like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog, Shopzilla.com owns Bizrate.com. So you only have to set up your account once in Shopzilla.com in order to have your products posted on both shopping … [Read more...] about How to Set Up Your Shopzilla.com Account
7 Reasons Why Retailers Should Advertise with Shopzilla.com
There’s so much talk in the PPC world about Google, Yahoo!, MSN etc. But what about Shopzilla, Bizrate and Price Grabber? These are just three shopping comparison sites among the many out there. Advertising on one of these sites, preferably Shopzilla.com as you will see below, technically is pay-per-click, because you are paying per click. I’ve given seven reasons … [Read more...] about 7 Reasons Why Retailers Should Advertise with Shopzilla.com
PPC News Roundup for May 4, 2007
In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths. Google AdWords interface nearly slowed to a halt yesterday with many advertisers experiencing serious delays in account management. Jeeves is dead. Long live the Algorithm. Jeeves is shouting, "Hey Look at Me!" Will it work? Which search engine returns the best … [Read more...] about PPC News Roundup for May 4, 2007
PPC News Roundup for April 13, 2007
This article from Search Insider details Google’s value. Whether you like it or not, the truth is that Google’s efforts to find new and innovative ways to monetize the world’s information is just something we all need to get used to. It's a good idea to keep on your competitors. Heidi Cohen over at Clickz Expertsdiscusses some details on monitoring your … [Read more...] about PPC News Roundup for April 13, 2007
