In the ever-evolving world of social media marketing, paid and organic strategies often operate in isolation. But is that separation holding us back? The key to paid social success could be hiding in plain sight – within your organic social...
Continue Reading Is the Secret to Your Paid Social Success Hidden in Your Organic Content?
The Future of Shopping is a Chat. Are You in It? What if your next sale didn’t come from Google, Meta or TikTok… but from a conversation with ChatGPT? That future just got a lot closer. OpenAI has officially announced...
Continue Reading ChatGPT Shopping, Product Feeds & the Future of Discovery
Google and Meta are pushing Performance Max and Advantage Plus on PPC Agencies as the next must-embrace thing. Hand over your client’s hard-earned marketing budget and let the AI-driven algorithms find what placements and inventory drive the best results. You...
Continue Reading Manual Bidding Strategies Are Still Important To PPC
If you’re still treating your feed like a static spreadsheet, you’re playing yesterday’s game. Product feeds used to be the backend bit you would send to Google once a month before hoping for the best. Today? Your feed is your...
Continue Reading In-House or Outsource? The Feed Management Question Every Brand Should Ask
If you’re running Google Ads, it’s likely you’ve already tested Performance Max (pMax) and, just as likely, enjoyed mixed results. That’s because, unfortunately, it’s not a ‘set it and forget it’ feature. You will need to invest considerable effort to...
Continue Reading 16 tips to shake up and optimise your Google Ads Performance Max campaigns
Google advertisers have witnessed a steady climb in cost-per-click (CPC) in recent years. Across the board, search advertising is becoming more expensive. In 2024, 86% of industries saw higher CPCs compared to the previous year, with an average jump of...
In today’s rapidly evolving digital marketing landscape, the role of the paid media manager is undergoing a significant transformation. Once focused narrowly on platform optimizations and cost-per-click efficiency, today the paid media manager must wear many hats: strategist, data analyst,...
Continue Reading 7 reasons the Paid Media Manager is more vital that ever
In today’s competitive digital landscape, visibility is everything—especially when it comes to shopping ads. With Google Shopping, Meta Advantage+, and other platforms playing an increasingly central role in product discovery, feed optimization has become a critical factor in ensuring your...
Continue Reading How to maximize Shopping Ad visibility with feed optimization
How do you optimise campaigns when in-store visits are more valuable than online conversions? This is particularly pertinent for restaurant, retail store, and service businesses clients; where the real magic happens face-to-face. The answer is with store visit tracking. Whether...
A recent poll conducted via LinkedIn revealed 83% of PPC campaign managers believe campaign support from Google and Meta falls short. While this is based on a modest sample of self-selecting users, it reinforces the view that many working in...
Continue Reading How Google and Meta Campaign Support Is Undermining PPC Agencies
In a world inundated with data, marketers often find themselves navigating an overwhelming and fragmented digital ecosystem. From dealing with scattered data sources to convincing stakeholders of long-term value, today’s marketers are facing a growing list of measurement challenges. At...
Continue Reading How integrated data can shape your marketing strategies
In the world of marketing, much of the conversation revolves around PPC, SEO, traffic, and lead generation. But what happens after the click? What happens once someone fills out a form or lands on your site? More importantly, how do...
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