In an era of global connectivity, hyper-local marketing may seem like an outdated concept, but it’s far from obsolete. For small businesses, local influencers, and community-driven initiatives, targeting a specific local audience can create significant opportunities. By focusing on a...
Continue Reading Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
Managing product feeds has always been a fundamental yet time-consuming task for PPC professionals and digital marketers. Product feeds contain all the data about the items in your store, which makes your product feed the foundation for your campaigns. The...
Continue Reading AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Pay-per-click (PPC) campaigns elevate marketing efforts by bidding on specific keywords that bring highly targeted users to your site. While it’s possible to run PPC campaigns on Facebook, LinkedIn, or Instagram, the most popular platform is Google, where marketers plan...
Picture this: you visit an online store, browse a cool hoodie you love, but leave without buying it. Later, you’re scrolling on social media, and boom—there’s that same hoodie, practically calling your name! That’s retargeting in action. Retargeting is all...
Continue Reading The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
The task of writing Google Ads can be a daunting proposition when you’re pressed for time. You have to stand out in a few short lines, yet you can’t waste words. Every headline and description must capture your audience’s interest...
Continue Reading How to Leverage AI to Write Better Google Ads Copy Faster
In this three-part series, I first reflected on the evolving role of the PPC manager and then explored how the industry is shifting its focus toward audiences and intent. Now, we turn our attention to the intersection of data and...
Continue Reading The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising
Pay-per-click (PPC) advertising remains one of the most dependable and effective modes of digital marketing. In 2025, as the online landscape continues to evolve, creating engaging and click-worthy PPC content has become more critical than ever. With increased competition and...
Continue Reading How to Craft Click-Worthy Content for PPC in 2025
Audiences are at the core of successful Google Ads campaigns. They allow you to go beyond targeting keywords and focus on who you’re advertising to. By using audiences, you can show relevant ads to people who are most likely to...
Continue Reading The Ultimate Guide to Audiences in Google Ads
Building successful PPC campaigns for SaaS presents unique challenges even to the most seasoned marketers. First off, sales cycles are lengthy compared to other industries, which makes tracking final conversions tricky. Moreover, the specifics of the SaaS niche requires that...
Continue Reading The Most Common Mistakes We See in SaaS PPC Campaigns
Every successful campaign needs strong negative keywords, good quality scores, and proper match types. You should optimize your landing page speed, set up proper bid adjustments, and write compelling ad copy. These are the fundamentals, and they are crucial. But...
Continue Reading 18 Hidden PPC Conversion Killers—And How to Fix Them
The digital marketing landscape has undergone a seismic shift over the past decade. Once dominated by a singular focus on keyword targeting, the world of PPC advertising now thrives on a more nuanced understanding of audience behaviour and intent. This...
Social media trends come and go. Marketing techniques that work today may be old news tomorrow, but one thing has remained popular over the past few years – video. When it comes to video-first platforms, YouTube continues to dominate as...
Continue Reading The Future of Video Advertising on YouTube: Predictions Of Trends and Innovations
Save time and Become the Hero with updates from PPC Hero in your inbox!
