Why your Facebook ad is disapproved and what you can do to fix it and avoid future problems.
Easy Steps to Complete a Competitor Analysis
We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you.
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Quick Tips to Earning Trust When Onboarding a New Client
In observing onboarding, I have found a few helpful hints that will help account managers to gain their client’s trust early.
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2018 AdWords Updates: Notes, Add-Ons & Optimize
Google has been busy recently making several updates to the features and policies for AdWords. Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize.
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You came to PPC Hero to learn, so why not go one step further
Our all-PPC conference is created specifically for digital marketers and PPC fanatics, new and old. It’s a place to gather, to share and collaborate on solutions, and simply have fun while learning about strategy and the latest trends. It’s an event...
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GMC Import Tool Now Available for Bing Shopping Campaigns
Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing.
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Facebook Dynamic Creative Tool: A Breakdown and How-To Guide
Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!
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Real Life PPC: Marketing Tools that Make Life Easier
Sit with us on the first installment of a high-energy, conversational webinar series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the years and share...
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Life After A/B Ad Testing: A Retrospective
What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.
How to Supercharge Your Google Shopping Ads
Get tips for how to handle common issues and get the most out of your Google Shopping ad campaigns!
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The Lowdown on Display Select Keywords
Search Companion Marketing or “display select” keywords is an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent.
Return on Ad Spend, An Unsung Metric
Why does Return on Ad Spend (ROAS) matter? ROAS is one of the easiest revenue based metrics to measure. It's a simple formula that gives you a holistic picture of your PPC account performance.
