Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
Continue Reading The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
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Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.
Continue Reading How to Master Attribution for Easy Budget Planning
Competitive Device Trends: An In-Depth Analysis
Explore how to pull a templated report that includes both device analysis and auction insights competitor data as well as recommendations!
Continue Reading Competitive Device Trends: An In-Depth Analysis
AdWords Interface Updating By End of 2018
By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not...
[Re]Evaluating & [Re]Structuring
Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated efficiently.
Responsive Search Ads: Google’s Latest Text Ad Format
Responsive Search Ads allow Google to dynamically serve varying combinations of Headlines and Descriptions and optimize ad delivery based on the top-performing Headline and Description combinations. These ads will appear in the same locations and will look like Expanded Text...
Continue Reading Responsive Search Ads: Google’s Latest Text Ad Format
From Facebook to Quora: 8 Ad Updates You Need Today
In this webinar, Hanapin’s Account Managers Emma Franks and Mark Ferree team up to give you tips on how to adjust to the ever-changing PPC world, and how to use the new updates to your advantage.
Continue Reading From Facebook to Quora: 8 Ad Updates You Need Today
