5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
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Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.
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Competitive Device Trends: An In-Depth Analysis
Explore how to pull a templated report that includes both device analysis and auction insights competitor data as well as recommendations!
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AdWords Interface Updating By End of 2018
By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not...
[Re]Evaluating & [Re]Structuring
Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated efficiently.
Responsive Search Ads: Google’s Latest Text Ad Format
Responsive Search Ads allow Google to dynamically serve varying combinations of Headlines and Descriptions and optimize ad delivery based on the top-performing Headline and Description combinations. These ads will appear in the same locations and will look like Expanded Text...
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From Facebook to Quora: 8 Ad Updates You Need Today
In this webinar, Hanapin’s Account Managers Emma Franks and Mark Ferree team up to give you tips on how to adjust to the ever-changing PPC world, and how to use the new updates to your advantage.
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Bing Ads Audience Network: All You Need To Know
Read more about the Bing Ads Audience Network, what it is, top reasons to use it and what ads types are supported.
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Call Tracking Explained: Attributing Offline Sales to Online Marketing
Explore what call tracking is and the importance of being able to obtain insights into which marketing activities are driving phone sales.
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Google Ads Remarketing for Complex Multi-Brand Businesses
Understand how to leverage AdWords remarketing strategies for large complex companies with multiple brands.
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Pros and Cons of Top Social Media Advertising Platforms
Ready to allocate more of your PPC budget to social media advertising? Here is a list of the pros and cons of advertising on the four top social media platforms: Facebook, Instagram, LinkedIn, and Twitter.
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