AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.
Time to VOTE! 2018 Top 25 Most Influential PPC Experts
This year is flying by, but GUESS WHAT? The time has come to vote! And I’m not talking about politics – I’m talking about voting for the Top 25 Most Influential PPC Experts of 2018. Are there PPC experts that...
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Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies
Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.
The Latest on LinkedIn Video Ads
Learn why it is important to include LinkedIn Video Ads in your social B2B advertising mix. Set up instructions included!
4 Ways to Combat PPC Ad Fatigue
Discover 4 strategies to keep your audience engaged. Ad fatigue is a real thing. It is easy to ignore advertisements and there are more and more tools that allow you to do just that. Don't let your brand become part of...
How to Achieve Lead Gen Success Using Programmatic
In this webinar, Criteo's Ned Samuelson and Hanapin’s Bryan Gaynor will sit down and discuss some best practices to find lead gen success and help you navigate the complex world of programmatic.
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Time-Saving PPC Excel Shortcuts That Work
In this webinar, Hanapin experts Mike Matta and Connor Regan will show you some shortcuts to blow your mind in Excel and save you oodles of time.
New In Bing Extensions: Account Level Ad Extension Management
New ad extensions and continued improvement of implementation within Bing Ads.
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How To: DoubleClick Search Formula Columns
Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.
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We need 5 minutes of your time to hear your thoughts on the current state of the PPC industry and how big changes (like Facebook’s recent news on 3rd party targeting!) will impact your company.
3 Essential Excel Formulas to Automate PPC Reports
Explore 3 easy to learn Excel formulas that can help automate almost any PPC report and start implementing them into your daily routine immediately.
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When Target CPA Isn’t Hitting Your Target
One smart bidding strategy to dive into is Target CPA and how, if a campaign is being held back by budget, this automation can actually take a toll on your performance rather than improve it.
