In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your...
Continue Reading New Paid Social Insights to Maximize Your ROAS
Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that...
Where should you focus when you have some unexpected downtime? Explore a few opportunities that have helped improve my long-term effectiveness as a PPC Account Manager.
Continue Reading 4 Ways to Efficiently Manage Account Downtime in PPC
Read a success story about a lead generation account where there was a need to strategically integrate optimizations that promoted one type of PPC conversion over the other.
Continue Reading Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
We are all just out in the PPC World trying to be the best we can be. Here are five things you can do today to be better PPC Heroes tomorrow.
Continue Reading 5 Things to Make You Better at PPC Marketing
In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.
Continue Reading Driving the Right Conversions from Facebook Ads: Your 60-Minute Masterclass
Daily management is required for grant accounts because of the limited options for keyword bids and what keywords can be used.
Large PPC accounts come with large amounts of data! Learn how to manage and manipulate your data to get actionable takeaways.
Continue Reading Large PPC Account Conundrums: Data Management
Explore how using profit goals can unlock growth opportunities in your lead gen accounts!
Continue Reading Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
Learn how to use Facebook's Delivery Insights to diagnose audience fatigue in your campaigns.
Continue Reading Diagnosing Audience Fatigue in Facebook Using Delivery Insights
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal...
Continue Reading Advancing Your PPC Strategy with Competitive Intelligence
On December 13, 2017, Harry Shum, executive vice president of AI at Microsoft announced new Intelligent search features in Bing with AI and machine learning.
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