Explore how a profit-based management approach can unlock growth opportunities in your accounts!
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Revisiting Quora: An Unexpected Success!
After a few months of testing and collecting data in Quora, explore the details of which targeting is working and what isn’t for our team in Quora.
PPC Chores: A Mid-Winter Cleaning
There's no better time than now to dive into your accounts and do some clean-up with these 5 simple PPC tasks!
Important Google AdWords Updates + CRO 101
We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of...
Marketing Optimization Week – Feb. 20-23!
Skip the hundreds of emails and articles and instead join us February 20th - 23rd to learn how to get guaranteed results from your marketing efforts in 2018, and beyond.
Google Tag Manager Basics for Beginners
Having Google Tag Manager know-how is an essential part of PPC. Learn the basics for AdWords and Bing!
Why Marketers Are Switching to Google Sheets
In this webinar, Hanapin’s Alaina Thompson and Briana Ogle will show you the similarities and differences between Sheets and Excel, and the benefits to using a more collaborative approach.
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Testing New Bidding Strategies Through AdWords Experiments
An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding.
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How I Increased Non-Brand PPC Profits by 650%
Learn how to monitor and optimize towards PPC profits to help grow your brand.
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Hit The Facebook Ad On The Head Every Time
Making Facebook ad targeting simple is laying out a plan for each campaign. Each dollar you put into your campaigns needs to have a purpose.
Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies
In this post, we highlight the first two sessions of the PPC Hero Summit. Brad Geddes and Jeff Allen will talk about machine learning, while Michael Knight and Aaron Childs will discuss how to develop a killer search and social...
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The Case For PPC Creative In Multiple Languages
For best results, international PPC efforts should include campaigns in both English and the local language.
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