Have you ever had to create a PPC campaign to hype an event? Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform .
New Sessions. New Networking. An All New Experience.
When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used...
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Why Digital Marketing: Traditions Aren’t Always the Best
Explore how digital marketing can take your business goals to the next level and start expanding into new markets.
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PPC Budgets: Pass Go into 2018 and Collect Optimal ROI
In this webinar, Shape CEO Jon Davis and Hanapin Director of Services Jeff Baum will share their expert advice about how you can perfect your 2018 budget strategy to achieve optimal ROI in the new year.
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Setting Up and Analyzing Universal App Campaigns
Now that UAC adoption is mandatory for promoting an app on AdWords, it's important to compare Universal App Campaigns vs Mobile App Install Campaigns.
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RStudio for PPC: A Beginner’s Intro
A beginner's intro to using RSudio for PPC analysis and reporting.
How To Audit a Low Performing AdWords Account
Is your PPC account underperforming? Get tips on how to keep plugging away with the right steps to get the account healthy again.
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Our Hero Conf Austin Schedule is Now Live!
After wading through hundreds of speaking pitches, and completing our thorough review process, we're excited and proud to roll-out what we think is our best Hero Conf agenda yet!
Top 5 Reasons Why Our PPC Newsletter Rocks
Did you know that we produce new PPC content every week, have over 26,000 subscribers and partner with the biggest names in the digital advertising world?
The 2018 PPC Trends That Affect Your Day-to-Day
Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.
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Trends and Predictions for Online Advertising in 2018
In this new webinar panel, Larry Kim, Rand Fishkin and Cassie Oumedian will discuss where they see the industry heading in 2018, and what the future holds for social, display, search, content marketing and more!
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Automating Bidding with Google Sheets and AdWords Scripts
In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords.
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