Join AdAlysis’ Brad Geddes, Elite SEM’s Aaron Levy, and Hanapin’s Carrie Albright as they share the exciting journey that PPC will take in the coming years and how you can be prepared for it.
Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
Explore Twitter Ads conversion tracking and the proper way to implement UTM parameters in order to get precise performance data.
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How To Use The AdWords Keyword Planner
Explore how to use Google Keyword Planner for new campaign builds, improving existing campaigns, finding new keywords, or finding negative keywords.
How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
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Why Digital Channel Expansion Is Key To PPC Success
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign.
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Navigating the Complexities of Attribution
Join C3 Metrics’ Aaron Fletcher and Hanapin’s Jacob Brown as they dive into the hardest parts of attribution and provide you with solutions to make your life easier. If you’re having any issues with attribution at all, this will be...
5 Simple Steps To Build & Maintain Rapport With Clients
Explore how to create beneficial relationships with your clients that go beyond your services as a vendor.
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Google Introduces Parallel Tracking to Speed Up Landing Pages
Explore how Google's parallel tracking will help avoid delays and create better user experiences by getting visitors to your landing page faster!
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Step Up Your Apple Search Ads Performance
With 2.2 million apps available in the app store & 500 million unique visitors a week, learn to dominate the landscape with 4 optimization tips.
The Secret to SEM Success: Machine Learning
We’ve partnered with Acquisio to tell you about our insights on machine learning and share our secrets to success, particularly SEM success. Ultimately, humans and machines work better together. Let us tell you why.
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The New AdWords Report That Will Change Your PPC Plans
AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.
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Excel Tools to Unlock Hidden PPC Data
In this webinar, join Hanapin’s Rachael Law and Krista Hsieh for help with analysis and troubleshooting in Excel. We’ll help you get the most out of your data to drive impactful results.
