In an effort to help advertisers reach more customers, Bing expands exact match close variant technology.
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The Winner of the Free Hero Conf London Pass for #PPCJokes is…
We had a really great response to our #PPCJokes campaign because, let's be honest, sometimes we just need to step back from all the PPC craziness and have a laugh.
Continue Reading The Winner of the Free Hero Conf London Pass for #PPCJokes is…
You may be a potential nightmare PPC client if…
If you sell PPC services or are looking for a new PPC agency, here are 8 partnership-killing statements to be wary of.
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Reasons Why You Should Consider Call Recording
Explore reasons why call tracking with call recording is important for making sure that PPC is getting the credit for this type of conversion.
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Remove the Clutter for a Simple User Experience
When it comes to conversion rate optimization, less is more. But when you see all the bells and whistles you could include on your landing pages, it may be hard to remember this. We have so many options nowadays to...
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It Takes A Village: Keeping Up with the PPC Industry
Get tips on how to keep up with the ever-changing PPC industry after being away from it for weeks or an extended period of time.
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Kicking Off and Maintaining CRO Client Relationships
Kicking off any type of relationship can be overwhelming. Learn about our process and its importance in maintaining a healthy CRO client relationship.
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Google Target Outranking Share Bid Strategy Success
See results from a successful target outranking share automated bid strategy and learn how to implement it on AdWords campaigns.
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5 Heroes of Hero Conf London 2016
Consisting of 40 speakers, 40 breakout sessions, 4 keynotes and a number of PPC industry related exhibitors, including Optmyzer, Whoop and more. What more could you ask for and how much more could you possibly squeeze in?
Geo Targeting on Facebook
Explore reasons why you should do Facebook geo targeting, get a quick how to, and get tips for acquiring the data to make decisions.
The Great Rollover: Google Pushes Universal App Campaigns
Get a rundown of how UACs work and projections on what all this could mean for the future of app install campaigns.
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Making the Case for the Customer Journey as an Important Piece of the Digital Puzzle
Let’s face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed...
