Get introduced to Google for Jobs and thoughts on how it will affect job searchers, third-party job search websites, hiring companies and PPC!
The 2017 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2017.
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What’s Happening in the World of Paid Social? 2017 Insights and Predictions
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
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Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.
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Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
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London Workshops for Account, Agency, and Excel Heroes!
One of the most valuable pieces of the Hero Con experience is our day 3 workshops that dive deep into the topics most relevant to today's PPC marketer.
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Why IF Function Ads Need To Be In Your Testing Rotation
IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account.
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PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder how to improve quality score and impression share.
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Your Facebook Ads Are Working – Here’s How To Prove It
Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts.
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Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit
In this live webinar, Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo will bring you up to date on the new features Gmail has to offer, as well as how to customize the platform to bring you the ultimate success.
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Automate Your Budget Projections Using Supermetrics
Learn how to use Supermetrics to automate monthly budget projections, saving time on reporting and insights in the long run.
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Kickoff The Relationship That Your Ads Spark Using Your Landing Page Copywriting Skills
Dive into a few of the best ways to approach mental relevance and ensure that your landing pages nurture the relationships that your PPC ads spark.
