In this whitepaper, we’ll discuss specific troubleshooting within Google Analytics, how to check Google Analytics and AdWords goals, Facebook tracking, Google call tracking, and tons of other goodies, so buckle up!
Continue Reading Conversion Tracking for PPC Managers [The Basics]
Google Tag Manager makes tag placement simple. Many users utilize GTM for placing conversion tags but you can track many other page elements as well.
Continue Reading Tracking Click Events In Google Tag Manager
Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
Continue Reading Google, Signature Cocktails, And Audience Labs
One major issue we have with clients is how and where to expand into paid social. My recommendation is to start with what you already know and trust - audiences from paid search!
Continue Reading PPC Audience Targeting From Google To Social
The next time you are trying to optimize your account, look at your converters and glean insights about what your users want and who your users are.
Hanapin Marketing, the agency behind PPC Hero and Hero Conf, is proud to introduce our first Agency Growth Summit, August 22-23 in New York City. Join an exclusive group of agency executives as we accelerate your learning by 2 years,...
Continue Reading Get the Skills to Grow Your Agency by 25% – YOY!
Learn how to use Google Sheets and AdWords Scripts to automate your Search Query Reports.
Continue Reading Time Saving Automation: Search Query Edition
Learn what tools to use to form an analysis of competitor insights that are directly influencing change in SERPs and ad performance.
Continue Reading Use These Competitor Tools To Improve Results Through Competitor Insights
PPC is tough. And it's rare to find other professionals who understand what you do, the difficult decisions you face, and the relentless pace of change in the industry. So why search for that sounding board when we're gathering hundred...
Continue Reading Your Final Day to Save £500 at Hero Conf London
In this live webinar, Jamie Smith from Campaign Watch and Michael Knight from Hanapin will show you just how to finagle through what to do with lead gen vs. ecommerce accounts using competitor data, and how to spike your conversion...
Continue Reading Spike Your Conversion Rates with Competitor Data
Social is so hot right now, that we had to have all the experts in one place to tell you what's going on in the big platforms! Tune into our social series on June 8th at 1:00 pm EST to...
Facebook Ads Manager for Excel, FAME for short, is a tool designed to alleviate data export and reporting by fetching information from multiple Facebook campaigns or accounts. Learn more!
Continue Reading FAME: Exploring Facebook’s Ads Manager for Excel
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