Lookalike audiences can be a great way to put some of Facebook’s automation tools to use and can yield good performance.
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3 Tips To Improve ROI For Paid Search
Check out these 3 tips to get you on the right track to improving your PPC ROI in ecommerce accounts.
The Best of the Best Industry Updates of 2017
Every month, the PPC experts at Hanapin have a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the all the consistent changes in...
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The 5 Stages Of PPC Account Restructuring
Knowing the symptoms, root cause, and steps to address each stage can go a long way towards eliminating stress and maximizing results during a full account restructure.
Be Part of a Bigger PPC Network
Offsite training comes with the initial (and sometimes daunting) task of gaining approval to go. Read on for resources that will highlight the value Hero Conf can bring to your current role.
Conversion Tracking for PPC Managers [The Basics]
In this whitepaper, we’ll discuss specific troubleshooting within Google Analytics, how to check Google Analytics and AdWords goals, Facebook tracking, Google call tracking, and tons of other goodies, so buckle up!
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Tracking Click Events In Google Tag Manager
Google Tag Manager makes tag placement simple. Many users utilize GTM for placing conversion tags but you can track many other page elements as well.
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Google, Signature Cocktails, And Audience Labs
Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
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PPC Audience Targeting From Google To Social
One major issue we have with clients is how and where to expand into paid social. My recommendation is to start with what you already know and trust - audiences from paid search!
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How To Find The Right PPC Audiences
The next time you are trying to optimize your account, look at your converters and glean insights about what your users want and who your users are.
Get the Skills to Grow Your Agency by 25% – YOY!
Hanapin Marketing, the agency behind PPC Hero and Hero Conf, is proud to introduce our first Agency Growth Summit, August 22-23 in New York City. Join an exclusive group of agency executives as we accelerate your learning by 2 years,...
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Time Saving Automation: Search Query Edition
Learn how to use Google Sheets and AdWords Scripts to automate your Search Query Reports.
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