Today we are going to look specifically at capabilities in AdWords to promote apps and compare the difference between Universal App Campaigns (UAC) and Mobile App Install campaigns.
Continue Reading Universal App Campaigns Vs. Mobile App Install Campaigns
When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. Check out the step by step guide with descriptions and best practices for AdWords Shopping campaign settings.
Continue Reading The Complete Google AdWords Shopping Campaign Settings Breakdown
A customer-centric approach to digital marketing can transform your conversion rates. Get tips and walk through our campaign results.
In this new webinar, Hanapin’s Jacob Fairclough and Supermetrics’ Zhao Hanbo will discuss the aspects that YOU need to keep at top of mind, and how to utilize spreadsheets to get the most out of your reporting.
Continue Reading Save Your Precious Time: Quality, Fast Reporting DOES Exist!
While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.
Continue Reading 5 Lessons Learned From Running International PPC Accounts
We're going to look at some tools Facebook provides that help with advertising within the platform, but can also provide general analytics usefulness outside of Facebook.
Continue Reading Perform Better Analysis With Facebook Integrated Tools
In this guide, you'll find all of our greatest Education pieces, all rolled into ONE download! Need help with the Google Display Network? We got you. Just need some general tips about how to succeed in the education industry? Yuuup,...
Continue Reading The [FUN]damental Guide to PPC for Education Marketers
Learn more about the US geo targeting options available in AdWords and start minimizing wasted ad spend!
Continue Reading A Guide To AdWords Location Targeting In The United States
It is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results.
Continue Reading 10 Advertising Options that Aren’t Google AdWords
Learn four easy-to-use, Excel tricks that will save you time doing PPC analysis. Tips include a keyword building tool, custom keyboard shortcuts, and more.
Fresh off of truly fantastic experience at Hero Conf Los Angeles, we're jumping right back into planning for our next event. And we need your help. So here is the open call to make your voice heard.
Learn about a handful of goals and questions that you can use to efficiently learn about your PPC competition.
Continue Reading Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
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