Learn about the changes between text ads and responsive ads, how to check your ads and get best practices for using responsive ads.
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How Do Conferences Fit Into Your Professional Training Plan?
Professional development is a tricky endeavor. It’s about balancing cost and quality, ensuring training is continuous and relevant, and measuring the return on investment. It’s not always precise and takes some experimentation to get just right. Which brings us to...
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The Long Lost Webinar Q&A
If you were on our webinar last week with NinjaCat, you may have noticed that after a fantastic presentation, the audio decided to go out. Never fear! We have the answers to your questions right here in this handy blog...
Increase Your PPC Conversion Rate With Income Targeting
Income level demographic targeting can improve bottom of the funnel performance by increasing conversion rate and lowering cost per acquisition.
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3 Ways To Use ROAS In PPC Lead Gen Optimization
PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.
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How Search Agencies Can Harness Big Data to Win More Pitches
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jamie Smith will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like...
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PPC Video Campaign Targeting Methods You Shouldn’t Forget
Just because you’re getting many YouTube impressions and views, doesn’t mean you’re connecting with the right audiences. Learn about better targeting options.
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Bing Reporting Features And The Pep Talk You Need This Week
In agency life, you most likely manage multiple accounts. So how do you identify which of those accounts need optimizations in a quick and convenient way?
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How Social Attribution Can Radically Improve Your Brand’s Bottom Line
Social advertising can be difficult to measure, but is a key part to any integrated digital marketing campaign. With the continued push towards pay-to-play social postings, in this guide, we will focus on paid social advertising and why it is...
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Why You Can’t Miss Hero Conf (and How to Convince Your Boss)
If you know you wanna go, and simply need the stats to back it up, visit our website now to Justify Your Trip. Still looking for more? Read on for more details about how Hero Conf is impacting the PPC...
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7 Optimizations You Need to Know for Apple Search Ads
Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. In this whitepaper are our key takeaways we learned over the last three months, picked up from running...
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How To Use Adwords Campaign Drafts And Experiments
Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic.
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