Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.
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Facebook Now Offering Mid-Roll Ads for Advertisers
It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and...
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PPC, KPIs, and the Marketing Funnel
Key performance indicators (KPIs) are essential to our industry. Without them, we’re like a pilot without navigation; we have no idea if what we’re doing is getting us closer to our goal. They’re the barometers of success which show whether...
Bidding In A Mobile Centric 2017
Mobile is continuing to dominate digital advertising. With mobile spend rising, start thinking about how to change your mobile bidding method.
How to Take Your Retargeting To The Next Level
Get tips on how to take your retargeting to the next level and get more out of your online advertising!
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Ask Us Anything About Programmatic!
Hanapin Account Managers Emma Franks and Bryan Gaynor are here to answer ANY and ALL questions you might have about Programmatic. Ask away!
Google To Let Advertisers Use Search Data For YouTube Ad Targeting
As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions to reach customers across screens in more effective ways.
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Individualized Learning Takes Center Stage at Hero Conf LA!
We are happy to introduce three new, individualized learning opportunities at Hero Conf Los Angeles, April 18-20 at the JW Marriott Los Angeles LA LIVE.
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4 Red Flags Of Ineffective PPC Account Structure
Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.
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Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!
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3 Ways Facebook Automation Can Help You Manage Ads
Learn about 3 Facebook automations that can help you better manage your ad campaigns.
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Broadening Your Paid Search Marketing Strategy
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!
Continue Reading Broadening Your Paid Search Marketing Strategy
