Amazon has taken the lead for first product searches amongst online shoppers. Learn about the different advertising options on Amazon and what each type offers.
In this new live webinar, Bing’s Purna Virji and Hanapin’s Diane Anselmo will give you a sneak peek into the brand new updates Bing has planned, and the best ways to use them for ultimate PPC success.
As more steps of the customer journey have moved online and with the great shift to mobile, we shouldn’t be stuck in a last click, myopic view of our marketing.
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.
The new year is here! And as an avid reader of PPC Hero and friend of Hanapin Marketing, we'd like to say thanks by offering up the chance to win your way to Hero Conf Los Angeles, April 18-20, 2017,...
Google Sheets is great for reporting, dashboards, and even to-do lists and status docs. Learn how to get your data into Google Sheets and how to manipulate it.
Our Hanapin experts Shannon & Carrie have had much experience with the travel industry, and have tips and tricks for you to boost your travel marketing performance, as they have with our client Friendly Planet. Join them as they let...
The research is in and social pay-per-click ads are on the rise for 2017. While Facebook is starting to plateau for some, Instagram is just getting started.