What does The World’s Largest All-PPC Conference Series look like? Hero Conf is shaped mostly by nearly 1000 of our awesome and nerdy friends that join us each year. They range in title from Account Analyst to Founder and CEO, PPC Specialist to Director of...
6 Organizational Tips For Today’s PPC Specialist
PPC isn’t about being a super human but being on top of your accounts and tasks, even on those not so hot days. I’m going to give you 6 tips on how to stay organized and be the PPC Hero...
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[New Whitepaper!] Reddit Advertising: A Beginner’s Guide to the Self-Serve Platform
In this whitepaper, Hanapin's Head of Paid Social, JD Prater, guides you through the setup of a Reddit advertising campaign and discusses the importance of advertising in such a dynamic community.
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5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management
To improve PPC account performance, it is often helpful to get back to basics and apply simple life rules that we often live by on a daily basis.
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Exclusive Interview with London Keynoter Frederick Vallaeys
Our agenda for Hero Conf London, 24-26 October, is nearly complete. And we're very excited to introduce you to our Day 2 keynoter, Fred Vallaeys.
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The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
DSA and Shopping campaigns act as ongoing keyword research tools, but how do we go about extracting queries in an effort to utilize elsewhere?
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[New Webinar!] How Brands Can Effectively Use Display Advertising
In this new live webinar, Hanapin Account Manager Kristin Vick will dive into the meat of Display advertising, revealing tips to use the strategy to its full potential and more specifically target your audiences.
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5 Ways To Improve Display Network Performance By Using Layered Targeting
Display campaigns can be difficult when it comes to targeting the right audience. In this post, you will learn 5 ways to improve your Display strategy with multi-layered targeting.
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Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
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Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course.
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3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
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Road Trip – 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
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