Google's recent Hangout on Air with Sally Chung and Leo Sei discussed strategy and best practices for new device-specific bid adjustments. Read our recap and reactions here.
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3 Tips For Better Mobile Advertising On Bing Ads
Nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. Learn how to successfully capture that mobile traffic through Bing.
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Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever.
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It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
You can do better with your PPC landing pages. I’m going to provide you with three new mindsets to enable you to whisk your visitors off into conversion land with ease and delight.
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[New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes
In this new live webinar, Hanapin expert and PPC Hero blogger Alaina Thompson will show you four easy-to-build pivot tables to run effective search query reports… in less than 15 minutes.
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Reach The Right Users With Gmail Ads
When it comes to advertising, the goal is always to be in the right place, at the right time, in front of the right person. Gmail Ads are no different.
What Is In-Image Advertising?
In-image advertising allows your ads to be placed on images across the internet. These images are on websites that are a part of the in-image advertiser's platform.
Can You Be Squeezing More Out Of Your Brand Campaign?
Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers, and consequently, making sure you aren't paying more than you should.
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[New Whitepaper!] Improving Your Account Through AdWords Scripts
In this whitepaper, we’ll cover when and why to use a script and we’ll provide selection of ready- to-use examples.
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Be In The Know About Upcoming Improvements To AdWords Automated Bidding
AdWords recently announced several updates on how Smart Bidding works. Read how these changes and increased transparency can help advertisers improve bid efficiency.
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Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
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[New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially...
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