As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda – the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event with such a stellar reputation, and...
Continue Reading Hero Conf is back – join us in San Diego this November
Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live and open for Beta-listing in the UK, DE and FR with NL, IT and...
Continue Reading Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France
Google Ads Safety Report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising .
Continue Reading Google ad safety report 2023: Google blocked 5.5 billion ads last year
This update is not merely a technical enhancement but a robust response to the stringent privacy regulations and changing user preferences. With a compliance deadline set for March 2024, it’s crucial for websites utilizing Google services to understand and implement...
Continue Reading PPC Advertisers Guide To Google Consent Mode V2
What is Top Ads in world of Google? well it’s changed. Today Ginny Martin, Ads Product Liaison at Google shared a subtle but potential significant change of definition of Top Ads. If your deep in the detail of paid search...
Praise be. For LinkedIn have just announced the arrival of Dynamic UTM parameters. This is big news because manually configuring the campaign UTM tracking for each URL you use within a campaign can be is a cumbersome, convoluted, time-consuming process....
Continue Reading Dynamic UTM parameters for LinkedIn ads are here!
As we navigate the complexities of paid social advertising, remember that the essence of success lies in understanding your audience, being creative with your content, and being willing to test and adapt. Drawing on insights from seasoned experts, Carla Rovaris...
Continue Reading 6 Practical Things You Should Doing In Your Paid Social Advertising Campaigns
Traditional approaches to paid media, centered around extensive keyword lists and granular optimizations, are undergoing a significant transformation. The rise of AI-driven technologies and changing consumer behaviors are driving a paradigm shift from keywords to conversations. In a recent discussion...
Continue Reading Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
As Google lean more and more into PMax they’ve released a new guide aimed at developers to help them build PMax integrations more easily. They’ve also moved all the PMax related content into it’s own specific tab on Google Ads...
Continue Reading Google reveal their latest PMax Developer Guide
Important news if you have an existing integration can make concurrent Display & Video 360 API requests on Google Ads. From the 2nd of April 2024 The Display & Video 360 API will roll out a new project-level quota of 1500 total (read...
Continue Reading Changes To The Project-Level Quota Google Ads Display & Video 360 API
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you...
Continue Reading Mastering Lead Generation in Paid Search Advertising
Marketing strategies complement each other when used independently, but content marketing and PPC are more powerful when used together. Read on to learn why and how to do it.
Continue Reading The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
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