How can we apply Brexit to how we manage our paid search campaigns? Read on to find out.
London Keynoter Sophie Newton Talks the The Future of PPC
We're excited to introduce you to our opening keynoter, Sophie Newton, Director and Head of Innovation at Brainlabs Digital.
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An HR Intern’s Inside Look At Hanapin
As a rising senior at Indiana University in Bloomington studying telecommunications and human resources, I have gained insight into a “real world” working environment that so many college students seek.
[New Whitepaper!] 6 Ways To Connect In-Store Traffic With Your Online Leads
In this whitepaper, we explore 6 varied options on how to unite your in-store sales with your online leads.
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Reimagining The Client/Agency Relationship Model
The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.
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How I Cut Costs By 20% Using Monthly Bid Schedules
Similar to AdWords ad scheduling, monthly bid schedules are an effective way to maximize conversion rates that may fluctuate throughout the month.
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[New webinar with GumGum!] Introducing In-Image Advertising
In this new live webinar, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips and tricks on making it work for you and your PPC campaigns.
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How To Use AdWords Attribution Models
We’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion.
Behold The Hidden Feature Of Custom Labels
Custom Labels can benefit your PLA Performance beyond structuring and bidding. Due to a technical constraint custom labels are historicized and can help you to get deep insights about your inventory.
Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Reddit provides amazing opportunities to reach new audiences in a profitable way for those who know how to execute campaigns.
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Treat Bing Like A Special And Unique Snowflake
Given the unique audience within the platform, account managers are wise to optimize and update their strategy based upon distinct features offered by Bing.
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No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
In instances where clients aren't tracking conversions or conversions just don’t happen all that often, we have to get creative in how we think about performance and optimization.
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