In this new live webinar, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates.
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The 4 Mobile App Campaign Types You Need To Know
Let's go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile device forever.
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The 4 Personality Types You Deal With In Paid Search
The following types and traps are what to do when communicating to the 4 personality types.
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What Is Cost-Per-Click (CPC)?
Cost-per-click, or CPC, is the cost advertisers pay per click on a paid search or social ad. Your actual cost-per-click often differs from your max cost-per-click.
Promotion/Relegation – Hero Conf London Speaker Edition
When it comes to selecting speakers for Hero Conf, we're a pretty serious bunch.
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How To Excel Your Search Query Reports
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.
[New Case Study!] How We Increased Android App Installs by 7.8% With A Click Of A Button
This case study discusses how changing a simple AdWords default setting increased Android app installs, while also staying below CPI goal.
Find Your Most Interested Fans With Facebook Video Remarketing
What if there was a way to filter people inside the Facebook interface without them necessarily having to go to your site. What would something like this look like?
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The Coolest AdWords Feature You Aren’t Using
For those who have been on the fence, creating dynamic ads is a great way to stand out from your competition while also including highly relevant information.
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[New webinar with Unbounce!] Better Results, Less Money: The Power of Location Marketing
In this new live webinar, Hanapin and Unbounce offer their best strategies on how to get more traffic, better leads, and ultimately, save you money, with location targeting.
Google Goes All In With Location Based Paid Search
In late May, Google released updates related to location based searches. Google is testing a variety of formats in which the ads may appear.
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Expanded Text Ads Extending Into Bing
Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
