Feed Rules allows advertisers to create rules that alter existing values or attributes to make them acceptable by Google Shopping.
A Script For Identifying Ad Groups That Lack Sitelink Impressions
Behold an AdWords Script that generates a quick report to help identify opportunities with ad extensions.
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Bing Callout And Review Extensions: They’re Here And You Should Use Them
Bing recently released two new extensions that you have been seeing on Google for some time now, callout and review extensions.
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The Art Of Networking
Networking is absolutely necessary if your business wants to continue to grow - let PPC Hero help you make it less stressful and more beneficial.
All That Glitters Isn’t PPC Gold
How do you tell the difference between the good and the bad? The PPC Gold and the PPC Pyrite?
Using LinkedIn To Expand Your Network of Opportunities
For someone working to create strong partnerships for your company, it’s crucial to do anything and everything to make connections and expand your network.
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We’re off to Philly, and You Can Still Come!
Hero Conf Philadelphia starts Sunday at the Pennsylvania Convention Center. All your PPC friends will be there.
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[New Whitepaper!] The Best PPC Reports for the Education Industry
In education, you need to figure out if the money being spent is actually getting people in classroom seats, not just filling out a form. We will present two types of reporting to help you do that in this whitepaper!
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Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Though I don’t disagree that digging into data is an integral part of our profession, it is possible to run successful accounts without being a “data nerd.”
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New! 6 OnDemand Webinars & Slides Featuring Hero Conf Speakers!
Watch 6 different on demand webinars featuring speakers at this year’s Hero Conf and from past Hero Confs, including Larry Kim, John Gagnon, Brad Geddes, and Matt Umbro!
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Analyzing Facebook Performance Thru Multi Channel Funnels
Learn how to use Google Analytics to better understand the performance of your Facebook advertising.
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Google Analytics: Meet The Pivot Table
Are you leveraging Google Analytics to its fullest capacity? Are you diving deep enough into the data to find hidden treasures?
