In the opening session of the PPC Hero Live Summit with myself and Jeff Allen, President of Hanapin, we'll discuss multiple facets of PPC and the trends we've seen in the last year and looking forward.
Continue Reading Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!]
AdWords is moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. See how you can make use of automation.
Continue Reading AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
Last Tuesday, Microsoft announced the launch of the Bing Network, marking the long coming end of the Yahoo Bing Network.
Continue Reading The Launch Of The Bing Network And What It Means
In this webinar, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads!
Continue Reading [New webinar with Brainlabs Digital!] 10 Unique Ways To Improve Ad Copy
The paid search industry is abuzz, as news that Google will be removing sidebar ads and adding a fourth paid ad above the organic listings was announced.
Continue Reading What The AdWords Sidebar Announcement Means For You
Sometimes a face-to-face client meeting can help an account turn from day-to-day management to a collaborative exercise that results in growth and success.
Continue Reading How To Turn A Client Visit Into A Collaborative Success
It's that time again heroes. We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero.
Continue Reading The Guest Post Giveaway Returns for Hero Conf Philly!
In this Guide we'll discuss, using Audience Insights for creating advanced audience segmentation, building audience personas, and utilizing advanced features of Facebook Power Editor.
Continue Reading [New Guide!] Become a Master at Facebook Advertising
When shopping campaigns are underperforming, you may need to take a step back and examine these 5 major mistakes you might be committing.
Learn about the script that makes sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk.
We'll be focusing on six Google Analytics metrics that will contribute to your conversion rate optimizations.
Continue Reading 6 Google Analytics Metrics You Should Be Using For CRO
Experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the most relevant and valuable information for your ecommerce accounts.
Continue Reading [New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
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