Read this walk through of the Pinterest Analytics platform highlighting some of the key features for marketers.
It’s Time For PPC To Stop Ignoring Client Management
The purpose of this post is to draw our attention to a dangerous shift and call the PPC community back to a more balanced view of our beloved industry.
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[New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
The PPC industry is always growing, expanding and changing. And this year, it was no different. We thought it would be interesting to take a look at Inc Magazine’s list of the 5000 fastest growing companies in America and see...
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Helpful Excel Functions For Building URLs
Building URLs is a common pain point for marketers. Thankfully, we can take advantage of Excel or your choice of spreadsheet to efficiently implement.
Take Action With Bing’s ActionLink Ad Extensions
Bing has a new feature called ActionLink extensions. They are ad extensions that feature a call-to-action button designed to capture user attention.
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How Smart Are AdWords Smart Goals?
AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. Read on to find out more about this feature.
Treat Your Bid Management Like Your Daily Fantasy Players
When coming up with my latest bid strategy ideas I came up with direct ideas from how player analyses are done in an attempt to maximize points on daily fantasy sports sites.
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[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
In this toolkit you'll find basic resources and more advanced resources that will help you optimize for success and expand into other lucrative mobile PPC channels.
Our Top 2015 Speakers Return for Hero Conf Philadelphia!
That’s right PPC Heroes, they’re back! Our top-rated 2015 speakers (your colleagues, friends and acquaintances) are returning for Hero Conf Philadelphia
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Google’s Search Rater Guide Shares How Google Ranks Websites
Google recently published a guide to train search raters. It is by far the most complete list of instructions that Google has ever openly published.
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How To Onboard New Clients In 4 Steps
Today I’m sharing methods I use to bring clients through the 1st few weeks of the onboarding process so you can successfully onboard new clients of your own.
Paid Search Budgeting For 2016: Estimating Your Best Budgets
An undeniably vital time for each and every single one of us is the deadline for next year's paid search budget. Read how to make accurate projections.
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