Google recently published a guide to train search raters. It is by far the most complete list of instructions that Google has ever openly published.
Continue Reading Google’s Search Rater Guide Shares How Google Ranks Websites
How To Onboard New Clients In 4 Steps
Today I’m sharing methods I use to bring clients through the 1st few weeks of the onboarding process so you can successfully onboard new clients of your own.
Paid Search Budgeting For 2016: Estimating Your Best Budgets
An undeniably vital time for each and every single one of us is the deadline for next year's paid search budget. Read how to make accurate projections.
Continue Reading Paid Search Budgeting For 2016: Estimating Your Best Budgets
[New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account
In this new live webinar Fred Vallaeys and Jeff Baum discuss 6 unique ways you can grow your PPC account in 2016.
Continue Reading [New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account
4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
To better understand what happens post-click on social media ads, I rely on the Social Users Flow Report in Google Analytics to find insights.
Continue Reading 4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
NEW Poll Question Feature Now On PPC Hero!
We want to hear what YOU have to say! Announcing a new poll question feature on the homepage of PPC Hero.
Implement Smart Goals Via Google Analytics
Smarts Goals powered by Google Analytics helps identify high-quality traffic and optimizes for those visits within AdWords.
Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past.
Continue Reading Nice To Meet You: Making Good First Impressions With Ads
[New Whitepaper!] Using Strategy Roadmaps To Drive A Successful Agency/Client Relationship
This whitepaper goes through Hanapin's roadmap process and provides detail about how to use it as a springboard for productive conversation with the client.
The Art Of Relationship Selling In PPC
You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place.
3 Steps For Troubleshooting Conversion Tracking Issues
The three major issues with conversion tracking are communication, implementation, and evaluation. Learn how to fix them!
Continue Reading 3 Steps For Troubleshooting Conversion Tracking Issues
Advanced AdWords Budget Script
Set AdWords budgets for accounts, ad groups, keywords, and ads. Maintain budget periods of days, weeks, or months. Never spend more than you intended.
