Hanapin joins a powerhouse panel of marketing experts as we look back at the major changes in 2015 and discuss future predictions for 2016.
Are You Wasting Ad Budget Testing Everything? Use My Little Research Secret To Test Only What Matters
Learning to do market research right, as we’ll see, can make a huge difference to conversion rate.
Image Extensions Now Available In Bing Ads
Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability...
Last Minute Tips For Holiday Ad Extensions
In case you hadn’t noticed, the holidays are fast approaching! Have you added any holiday extensions?
[New Whitepaper!] The PPC Account Audit Survival Guide
In this guide, we focus on features and settings that can be used to audit your account performance, campaigns, ad groups, and keywords.
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6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides.
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5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing PPC competition can help provide key insight into performance trends. Learn how to use that info to create a PPC competitor strategy in 5 steps.
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AdWords Releases New Shopping Metric For The Holidays
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday.
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Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations.
Smart Keyword Mining And Growth Is Still Important
Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client.
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Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.
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[New Webinar with Quantcast!] Why a Programmatic Advertising Strategy is No Longer Optional
Experts from Quantcast and Hanapin discuss what programmatic buying is, how it works, the value of serving ads to a highly-qualified audience, and insights we’ve discovered using the technology.
