When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords.
Continue Reading Are Your Match Types Functioning The Way You Think They Are?
3 Tips To Maximize Your Facebook Ad Images
Use these 3 tips to help maximize the impact of your Facebook ad images.
New Google Shopping Insights Tool – Treasure Or Time Waster?
While I strive to embrace Google & Bing's research tools, my opinion on Google's Shopping Insights tool was too strong to keep quiet.
Continue Reading New Google Shopping Insights Tool – Treasure Or Time Waster?
Trust-Based PPC Marketing
There needs to be an emphasis on trust in your PPC marketing. I'll show you how to start utilizing this practice in your campaigns with real examples.
[New Webinar with Bing!] How to Drive More Revenue with Bing Shopping Campaigns
In this new webinar with Bing, you’ll get key takeaways to fully optimize your Shopping Campaigns for the holiday season and overall, drive more revenue for you business.
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Easy Ways To Measure The Value Of Branded Campaigns
Throughout the month of November, we'll review easy ways to measure the value of branded campaigns.
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Google Analytics Cohort Report Video Explanation
Google Analytics added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time.
Continue Reading Google Analytics Cohort Report Video Explanation
How To Use The New Customer Match Feature For RLSA
With AdWords Customer Match being a new feature, there are a lot of different ways to go about using it. How should you use this unique tool?
Continue Reading How To Use The New Customer Match Feature For RLSA
[New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
There are hundreds of PPC updates every year across multiple platforms; in this whitepaper, we’ll discuss some of the most impactful updates of 2015.
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8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
The combination of great work and stellar client relations yields happy clients. We'll review 10 tactics you can employ on a daily basis to better service your clients.
Continue Reading 8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
[Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
The latest State of PPC report from Hanapin Marketing is now available!
How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality.
Continue Reading How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
