Google recently announced the ability to target ads based upon email addresses. This new feature is called Customer Match and is an exciting development.
Continue Reading AdWords Customer Match: Advertising To Your Email Database
PPC Account Audit Survival Guide: Part 2
In this post, we are going to discuss auditing options for campaigns, ad groups and keywords. See how your accounts compare.
Your Resource Guide To Learning PPC
In an effort to distil all this content with our need for information, I narrowed it down to my favorite training resources across the web to learn PPC.
[New Webinar with Wordstream] What You Don’t Know Can Hurt You!
Join Hanapin Marketing & Wordstream experts for a webinar on trending topics & strategies for building a foundation for PPC campaigns.
Continue Reading [New Webinar with Wordstream] What You Don’t Know Can Hurt You!
Assessing Human Touch In PPC
Last week we looked at the pros of automation. Today, we'll be touching on a couple of pros for manual touch.
Get To Know Your Audience Insights
AdWords now allows advertisers to gain more insight into the users who comprise their audiences with the Audience Insights report. Learn how it works!
Yahoo Reaches New Agreement With Google
Yahoo aims to improve search business with a new non-exclusive agreement with Google. Yahoo will maintain the current contract with Microsoft as well.
How Programmatic Display Can Give Your Clients The Boost They Need
In this article, we’ll dive into some exciting targeting options within programmatic and how it could potentially drive your marketing campaigns to the next level.
Continue Reading How Programmatic Display Can Give Your Clients The Boost They Need
[New Whitepaper!] Everything You Need To Know About Ad Extensions
If you need a break down on what extensions are available and how you can use them, then this is the whitepaper for you.
Continue Reading [New Whitepaper!] Everything You Need To Know About Ad Extensions
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns.
Continue Reading Google Rolls Out RLSA To AdWords Shopping Campaigns
Understanding The Shift Toward People Based Marketing
The move in search to people based marketing is going to allow us to provide the most relevant, cohesive digital marketing strategies yet.
Continue Reading Understanding The Shift Toward People Based Marketing
How Does Match Type Impact Performance?
We've reviewed a year's worth of PPC keyword match type data and are excited to present our findings!
