Read why we blog every day at Hanapin Marketing and the benefits it has to the industry, our team, and our clients.
[New Flash Webinar!] What Marketers Need To Know About Programmatic Buying
In this webinar, expert Liam Brennan discusses several myths associated with programmatic buying and the important insights you need to know as a marketer.
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Automation vs. Human Touch – Who Wins In PPC?
Over the next few weeks, we'll be reviewing the pros and cons of automation vs. human touch. Today, we'll be looking at the pros of automation.
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How PPC And CRO Work Together To Provide Great Results
By integrating CRO and PPC, you maintain an enhanced knowledge of users and create congruency between the two efforts.
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What Is A Good Conversion Rate?
Compare a good conversion rate to the inter-workings of a football team.
[New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients.
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After Hours at Hero Conf London!
Check out these three exciting after-hours events from our incredible sponsors!
How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
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Be A Strategic Partner By Adopting The Consultative Approach
Using the consultative approach, we can recommend the appropriate set of PPC strategies and tactics that will help our clients reach and exceed their goals.
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How To Build Your Own Emergency Stop Button For AdWords
I'll show you the process of writing a script from scratch that pauses your AdWords account and my process for making the script more powerful and efficient.
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Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online.
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Index Census And Trends Data For PPC Performance Insights
How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.
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