With new clients, new websites, and concluding of previous tests, the need for a testing and CRO strategy never stops being important. Creating a structured plan for your Conversion Rate Optimization strategy will align the goals and ensure the process...
5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.
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Confronting Prospects Prior to the Agreement
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs.
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Love Your In-House PPC Employee? Pay Them More
I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for it.
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[New webinar with 3Q Digital!] Live Landing Page Audit
In this webinar, Hanapin Marketing and 3Q Digital experts team up for a LIVE landing page audit.
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PPC Strategy Through Expansion And Reviews
Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas.
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
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How Pay Per Click Advertising Helps Level The Playing Field For SMBs
Small to medium businesses (SMBs) have the opportunity to use PPC advertising to level the playing field and pull customers away from their larger competitors.
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[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
In this new whitepaper, you'll find 10 tips to assist in your PPC strategy development for your retail marketing efforts.
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Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Read more to find out what changes are being made.
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Hero Conf London | Only 63 Seats Remain!
PPC Heroes, time is running out to get your seat at the first Hero Conf in the UK.
Better Analyze Display Network Placements At The Account Level
Learn how to more efficiently research and exclude Display Network placements.
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