Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas.
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
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How Pay Per Click Advertising Helps Level The Playing Field For SMBs
Small to medium businesses (SMBs) have the opportunity to use PPC advertising to level the playing field and pull customers away from their larger competitors.
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[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
In this new whitepaper, you'll find 10 tips to assist in your PPC strategy development for your retail marketing efforts.
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Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Read more to find out what changes are being made.
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Hero Conf London | Only 63 Seats Remain!
PPC Heroes, time is running out to get your seat at the first Hero Conf in the UK.
Better Analyze Display Network Placements At The Account Level
Learn how to more efficiently research and exclude Display Network placements.
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Now Voting! The Most Influential CRO Experts of 2015
Vote for who you think is the Most Influential CRO Expert of 2015! Voting ends on Sunday, October 4th.
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3 Ways Custom Labels Improve Product Ads ROI
Custom labels in Google Shopping campaigns are a great feature to use because they can help you get more clicks for the products that deliver the best results.
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How To Perform Twitter Research To Improve Ad Performance
In this article, you will discover how to perform Twitter keyword and hashtag research.
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[New Flash Webinar with Brad Geddes!] Using Ad Testing Data To Set Up Foolproof Tests
In this new 20 minute webinar, Brad Geddes, discusses better ways to set up your ad tests.
A No-Nonsense Pros And Cons List For RLSA Implementation
If you decide to start using RLSA you can set them up in one of two ways. This PPC post will cover each method and the pros and cons of each.
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