The in-person meeting for prospective new agency/client relationships has become crucial. Not just for the potential client, but for the agency as well.
Continue Reading Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
[New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time
In this whitepaper, we'll discuss 16 surefire tactics that should be the first place we go with account management, as they have stood the test of time.
Continue Reading [New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time
10 Steps To Strategic Account Management
In today's post, I will outline steps to start getting your mind focused on the strategic elements of PPC account management.
Full Schedule Now Live: Explore Our New Advanced Track!
To all our PPC Heroes in Europe, now is the time to register for our first international event, before Early Bird pricing expires at the end of the month. Hero Conf rolls into London for the first time, 28-30 October...
Continue Reading Full Schedule Now Live: Explore Our New Advanced Track!
Dissecting PPC Agency Pricing Models, Part 2 Of 3
This is the second post in my series on the topic of pricing models and contracts. Today we're going to look at models such as hourly rate and minimum monthly fees.
Continue Reading Dissecting PPC Agency Pricing Models, Part 2 Of 3
Building A Team By Sharing The Good
Jeff Allen's email to Hanapin is the result of wanting to change up his mood after feeling bummed out by losing a couple folks who were great teammates.
Outmaneuver Your Competition With Bing Ads Marketplace Trends
Understanding how your competitive landscape is changing can help you diagnose account performance woes and ensure that you don’t miss out on actionable opportunities.
Continue Reading Outmaneuver Your Competition With Bing Ads Marketplace Trends
What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
We've gathered hourly performance data from 8 different ecommerce accounts. Check out our findings and what it means for you.
Continue Reading What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Join Hanapin Marketing and AdStage experts for a breakdown of the most valuable Google AdWords features, rated on a scale of 1 – 10.
PPC For Venture-Backed Companies
In order to endure, maintain the positive trend, and conquer your constantly changing goals, you must be prepared to try new things with your paid search efforts.
Going It Alone – Should You Become An Independent PPC Operator?
Ask yourself these 8 questions when you are considering whether to become an independent PPC professional.
Continue Reading Going It Alone – Should You Become An Independent PPC Operator?
Instagram Officially Launches Advertising API
Instagram announced this week that it has officially launched its advertising API. Marketers can now start buying Instagram ads and planning their Instagram marketing in a more automated approach.
Continue Reading Instagram Officially Launches Advertising API
