In order to endure, maintain the positive trend, and conquer your constantly changing goals, you must be prepared to try new things with your paid search efforts.
Instagram announced this week that it has officially launched its advertising API. Marketers can now start buying Instagram ads and planning their Instagram marketing in a more automated approach.
In this post, we’ll discuss a few strategies and ways to analyze the recruiting process to put your PPC agency in the best position to win the business.
I have the perfect statistically-backed story to show why you need to be bidding on brand terms, and the revenue coming in on brand terms is not guaranteed revenue for your company without the Paid Search efforts.
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth.
Creating and talking through reports can be stressful, but it doesn’t have to be! Here are 7 questions to keep in mind when putting together your PPC reports.