In this post, we’ll discuss a few strategies and ways to analyze the recruiting process to put your PPC agency in the best position to win the business.
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Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
I have the perfect statistically-backed story to show why you need to be bidding on brand terms, and the revenue coming in on brand terms is not guaranteed revenue for your company without the Paid Search efforts.
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[New Whitepaper!] 4 PPC Tips for Venture-Backed Companies
This whitepaper will provide your business 4 important PPC tips to help maintain this trend and reach your goals.
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Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth.
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7 Questions You Should Ask When Creating PPC Reports
Creating and talking through reports can be stressful, but it doesn’t have to be! Here are 7 questions to keep in mind when putting together your PPC reports.
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Google Introduces Search Ads On Google Play
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play.
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5 Ways To Improve Facebook ROI With Audience Targeting
Learn five tips for better Facebook audience targeting in order to improve ROI.
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[New Webinar] Killer Strategies to Win with Click-to-Call
Join Hanapin Marketing, Invoca, and Ringpartner for a new webinar on Click-to-Call!
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Testing, Testing… User Testing?
Learn more about what user testing is, why we value it, what you should expect to find from it, and what you should do with all that information.
Everything You Need To Know About PPC Conversion Tracking
Read on as we cover the conversion tracking and implementation basics across several major PPC advertising programs.
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[New Whitepaper!] Top Ten PPC Tips For The Travel And Tourism Marketer
10 tips to assist in your PPC strategy development for your travel and tourism online marketing efforts.
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Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
This post provides resources to anyone who is looking to land a job in search marketing, but may not feel confident that they have the expertise to get noticed.
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