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Weekend Bidding Rules For Better Cost Per Acquisition
Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume.
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Hero Conf London: Focused. Relevant. At a Fraction the Cost.
To our international PPC Heroes - our first event outside the US is approaching quickly! Hero Conf rolls into London 28-30 October 2015 at the Millennium Gloucester Hotel and Conference Centre.
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Google Rolls Out Enhancements To Merchant Center Data Feeds
This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily.
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Dissecting PPC Agency Pricing Models
This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.
Live Stream of New Flash Webinar @PPCHero Tomorrow!
Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, 7/29 at 1:30pm EST for a Flash webinar on segmenting by match type.
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Are You Ready To Go Back To School?
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS.
Beginner Excel: 10 Must-Haves for PPC Newbies
The following 10 Excel tips will have you zipping through data, pulling insights and making optimizations like a pro.
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[New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Join Visual Website Optimizer and Hanapin Marketing experts for sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
Analyzing 10 Months Worth Of Google Shopping Search Partners Data
We’ve compiled data from many of our Shopping campaigns that have been opted into Search Partners over the last 10 months. See what our data says.
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Transform Your PPC Landing Page Forms
If you suffering from a poor conversion rate, one of the reasons may be that your form is not optimized for conversions.
5 Ways PPC Accounts Are Like Toddlers
PPC accounts and toddlers are both similarly draining for remarkably similar reasons. Read on to find how why!
