There are still several features that many AMs are not aware of in the AdWords Editor. Learn which ones can save you valuable time!
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Landing Your PPC Dream Job: Nailing The Interview Process
This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator.
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Target User Intent With Bing Native Ads
This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search.
Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”
Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC.
Tricks For Running AdWords Scripts In Multiple Accounts
I've put together three tips for running AdWords scripts in multiple accounts that will help you save time when running your scripts.
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ACO – Footer – Cut To The Chase
Calculating Expected Lag Revenue
How do we optimize according to unfinished numbers? I've created a simple way of projecting revenue through Excel.
8 Email Alerts That Will Give You Back Your Sanity
Check out my 3 far-reaching scenarios in which you can greatly benefit from 8 different email alerts for your PPC account.
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Pay Attention To Agency “Red Flags”
Recently, we discussed "red flags" for agency relationships. Today, we're going to go over a few more areas of concern which may facilitate looking for a new PPC agency.
[New Guide!] Call Tracking for PPC Search Ads: What You Need to Know
Presented by Hanapin Marketing and DialogTech, this guide introduces you to call tracking and explains how call tracking can benefit your PPC marketing.
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The 4 Common Keyword Mistakes
Today we’ll focus on four mistakes regarding PPC keywords that must be examined to keep an account running well.
Nail Down A Mobile Strategy In 5 Simple Steps
Having a strategy in place for mobile PPC traffic is important. Read how to develop a mobile strategy and action plan that aligns with your goals.
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