AI makes it increasingly easy to fool people. It can manipulate truth, create convincing fakes, and erode trust. And nowhere is this more dangerous than in digital marketing, where ads, brands, and budgets are on the line. In this article,...
Can social media marketing support your backlinking strategy?
As we turn our attention to artificial intelligence and ask ourselves the question, “How is AI impacting digital marketing?”, it’s easy to get lost in the vortex that is this tremendously rapid advancement of technology. There’s nothing wrong with that....
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LinkedIn Ads Analytics: B2B Metrics That Matter
LinkedIn is the go-to place for professionals looking to connect, share, and do business. Now, it has become a powerful resource for B2B marketers. But running ads here isn’t enough. You must pay attention to the right B2B metrics. Otherwise,...
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A Long Tail Keywords Strategy: More Conversions, Less Competition in Google Ads
When running Google Ads, many businesses focus on generic keywords: short, broad ones like “software” or “marketing agency”. These may get a lot of searches, but they are also costly and competitive. This is where long tail keywords come in....
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San Diego Sessions: #3. Advanced Targeting and Smarter Customer Journeys
This is the third in a series of articles by regular PPC Hero contributor – and Hero Conf speaker, Lisa Raehsler – in which we put some of the most anticipated talks from October’s Hero Conf San Diego in the...
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Holistic Paid Marketing: How to make PPC and Email Work Together
The digital marketing terrain is shifting beneath our feet. Gone are the days when you could run a killer pay-per-click (PPC) campaign or email outreach, both in isolation, and call it a day. Today, you would discover that channel integration...
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How To Find Success With TikTok Ads
TikTok has transformed from an emerging social platform into a mainstream marketing channel in just a few years. Since its global launch, the platform has exploded to over 1 billion monthly users (with estimates of around 1.5 billion in 2024)....
Maximizing ROI with Smart Bidding: A Guide for PPC Marketers
If you’re looking for ways of maximizing ROI with smart bidding, you’re in the right place. Working with PPC professionals and agencies, I am all too familiar with the constant struggle of making ad campaigns profitable, especially with a shrinking...
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Do Brands Need A Big Budget To Succeed On Meta Ads?
Meta (Facebook and Instagram) advertising has a reputation for scale. All it takes is one scroll through LinkedIn to be overwhelmed with case studies, stats, job titles, and more, all focused around scaling businesses through Meta. How much of this...
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How To Choose a PPC Agency
You have decided to hire a PPC agency to help grow your business. But you’re unsure of where to start. Searching for advice online, there are some common steps and tricks many recommend following. These include: These are great tips,...
San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media
This is the second in a series of articles by regular PPC Hero contributor – and Hero Conf speaker, Lisa Raehsler – in which we put some of the most anticipated talks from October’s Hero Conf San Diego in the...
Continue Reading San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media
Video Retargeting: Converting Warm Leads in Your PPC Funnel
Someone checked out your product video, browsed your pricing page or stayed on your site longer than most people do. All good signs, but… Then they left. What now? That gap between interest and commitment is where your warm leads...
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