If you find that your PPC split tests aren’t completing, it usually isn’t because you have the wrong setup or your process is off. What is the reason?
Continue Reading Split Test Different Concepts In Your PPC Ads
[New Toolkit!] Get all the essentials you need to find the best PPC agency for you
Presented by Hanapin Marketing, Acquisio, and Optimizely, this brand new toolkit includes all the essentials you need to find the right PPC agency for you!
Continue Reading [New Toolkit!] Get all the essentials you need to find the best PPC agency for you
Hero Conf London Speaker Pitches Close Tomorrow!
What does that mean for you? It means you have exactly two days to get creative and write a pitch that will land you on the inaugural slate for Hero Conf London, October 28-30 at the Millennium Gloucester Hotel London...
Continue Reading Hero Conf London Speaker Pitches Close Tomorrow!
Setting Proper PPC Expectations Begins During The Sales Process
Setting expectations from the beginning can go a long way to ensuring both the company and the client are on the same page as you move along in the process.
Continue Reading Setting Proper PPC Expectations Begins During The Sales Process
On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects
In the recording, Hanapin’s Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion rates and optimize click-through-rates. The webinar is moderated by Moz.
Continue Reading On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects
PPC Hero Interviews Search Engine Land Author, Ginny Marvin
Paid search reporter, Ginny Marvin, is one of our top industry heroes and has graciously agreed to an interview.
Continue Reading PPC Hero Interviews Search Engine Land Author, Ginny Marvin
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Learn 6 ways you can make use of Google Analytics in order to improve your ecommerce PPC accounts.
Continue Reading Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Why We Need To Fail In Order To Move Forward
I’m a firm believer that you must make mistakes in order to learn and progress in your career. Find out why!
Continue Reading Why We Need To Fail In Order To Move Forward
The Case For PPC As A Testing Ground
We all understand the strategic benefits that PPC provides to an organization, but it also is a great platform for testing.
[New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
Join industry expert, Larry Kim from Wordstream and Matt Umbro for this webinar jam-packed full of hacks!
Analyzing The Results Of Various LinkedIn Targeting Techniques
With LinkedIn, target an audience of manageable size that’s going to net quality traffic, but isn’t so large that your budget is eaten up by irrelevant traffic.
Continue Reading Analyzing The Results Of Various LinkedIn Targeting Techniques
Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Recently, I ran into an interesting change. Interesting seems like a strange word to describe a change in performance, but, in this case, interesting was accurate
Continue Reading Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
