The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level.
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Bidding Strategies: A Pair of Case Studies
Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
Save Time On Tactical PPC Work
After you do all of the hard work analyzing your PPC account, you’re going to need to implement some changes.
Announcing Search Marketing Madness 2015
We're proud to announce the brackets for the 2015 Search Marketing Madness tournament.
Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
In this post we will cover 7 ways to expand your PPC market reach that we have found to be the most effective for growing volume profitably.
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Structure Your Way To Google Shopping Success
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation.
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The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
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[Toolkit] Become a Master of Excel!
Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you’ll also become better at analyzing account performance and therefore making faster and...
Utilize These 4 Ad Extensions Above All Else
Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account.
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Twitter’s Bryan Sise Closes Out Hero Conf 2015
Hero Conf 2015 closes with a keynote from Twitter’s Bryan Sise, Product Marketing Team Lead and Senior Manager. He’ll wrap up the day with a discussion of how to determine intent on Twitter to find new customers. “If advertisers are...
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Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
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A View Into How We Tackled Project Management
One of the great things about digital marketing is the ability to quickly scale your work. By working smarter and more efficiently you learn more and find additional ways to get the most out of your time.
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