Deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance
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Escape Your PPC Data Rut With These Four Reports
To help you gain a fresh, new perspective on your account, I’ve highlighted reports I feel are helpful to spark an in-depth analysis that could lead to huge gains.
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Top Products Or All Products? The Google Shopping Debate
In your Shopping campaigns, should you bid on all products or just your top products? See what I think.
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[New Webinar with iSpionage!] 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors...
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Automate And Manually Change Bids With Excel
Utilizing Excel formulas for bidding strategies allows advertisers to take advantage of automation and manual bidding together.
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Simplify With The Google Analytics New Display Advertiser Features
If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use remarketing features.
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Don’t Let Google Shopping Campaigns Trip You Up
This post details a couple of things to keep in mind when building and managing your Shopping campaigns.
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Case Study: How We Turned a Client from Near Loss to Best Friend
See how we adjusted our communication style and how that adjustment ultimately turned an anxious client into one that was full of trust and confidence in our ability to grow its paid search account
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How To Transition Between PPC Managers [New Whitepaper!]
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. This whitepaper outlines how can you be prepared, what...
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Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
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Know The Differences Between Facebook and Google Ads And When You Should Use Each
It’s helpful to know the key differences between Google and Facebook Ads so you can leverage each platform to get the best results for your business.
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Take A Walk Down The Conversion Path With Google Analytics
This post will go through different uses for the Top Conversion Paths report and the dimensions available in it.
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