Remarketing to converting users is a great opportunity to nurture leads into sales, and create lifetime customers for ecommerce accounts.
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Average Conversion Rate: What’s Average, Anyway?
What conversion rate should you be realistically shooting for and is it a good one? This question is so difficult because it’s so entirely relative.
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10 Key Traits Found In The Perfect PPC Account Manager
When paid search first hit the scene in the late 1990’s and early 2000’s, businesses had a very narrow view of what they expected from PPC professionals. They were considered ‘back office’, much in the same vane as programmers and...
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Simple Tips To Enhance Your Excel Spreadsheets
It is always a great practice to revisit the basics in spreadsheets. By ignoring the basics, your spreadsheets will become unwieldy and difficult to manage.
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The 2015 Google Analytics Exam & What You Need To Know
Regardless of your experience, this guide outlines exactly where to invest your time. Find the best resources and step-by-step content for the GAIQ.
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How to Stop Wasting AdWords Spend In Just 3 Clicks
Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because...
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Determining PPC Budget Growth In 2015 – The State Of Paid Search
To make conclusions and predictions about where the market will be heading we look to The State of Paid Search survey.
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Account Structure and Reporting in Excel
How building out accounts in an organized manner helps with reporting and ease of optimizations.
An Explanation Of The AdWords Conversion Optimizer Tool
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
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Expect More From PPC Hero In 2015
2015 brings the promise of new PPC features and strategies. At PPC Hero, we’re excited to continue providing thought provoking, insightful, and relevant content.
How To Better Connect With Your Client
A major goal of PPC client communication is achieving that personal connection with your client that leaves them loving you and, more importantly, trusting you.
Become The Expert! New Advanced Guide To Google AdWords
After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your...
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