To make conclusions and predictions about where the market will be heading we look to The State of Paid Search survey.
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Account Structure and Reporting in Excel
How building out accounts in an organized manner helps with reporting and ease of optimizations.
An Explanation Of The AdWords Conversion Optimizer Tool
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
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Expect More From PPC Hero In 2015
2015 brings the promise of new PPC features and strategies. At PPC Hero, we’re excited to continue providing thought provoking, insightful, and relevant content.
How To Better Connect With Your Client
A major goal of PPC client communication is achieving that personal connection with your client that leaves them loving you and, more importantly, trusting you.
Become The Expert! New Advanced Guide To Google AdWords
After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your...
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How To Create Google Analytics Custom Attribution Models
If you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.
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Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Using the data that is in Google Analytics, you can remarket to your site visitors. This feature of Google Analytics is called Google Analytics Remarketing.
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Hero Conf 2015 Super Early Bird Pricing Expires Tomorrow!
Hero Conf 2015, your best opportunity to connect with PPC Hero friends new and old, is fast approaching. We’re headed to the Pacific Northwest for the first time, April 27-29 in Portland, OR. And we’re adding speakers and sessions daily to...
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The Role Of Social Networks Moving Forward
Social networks play a large part in the advertising industry. As the industry continues to grow, be prepared for even more advertising platforms.
From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Brand awareness can make or break a business, and it’s something that is most often a focus for traditional marketing channels. PPC can also help to improve brand awareness.
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2 Important Ongoing PPC Agency Services
You may not be looking for full PPC management services, but you know that you need extra eyes on the account. We list two ongoing services that PPC agencies can offer.
