If you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.
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Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Using the data that is in Google Analytics, you can remarket to your site visitors. This feature of Google Analytics is called Google Analytics Remarketing.
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Hero Conf 2015 Super Early Bird Pricing Expires Tomorrow!
Hero Conf 2015, your best opportunity to connect with PPC Hero friends new and old, is fast approaching. We’re headed to the Pacific Northwest for the first time, April 27-29 in Portland, OR. And we’re adding speakers and sessions daily to...
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The Role Of Social Networks Moving Forward
Social networks play a large part in the advertising industry. As the industry continues to grow, be prepared for even more advertising platforms.
From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Brand awareness can make or break a business, and it’s something that is most often a focus for traditional marketing channels. PPC can also help to improve brand awareness.
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2 Important Ongoing PPC Agency Services
You may not be looking for full PPC management services, but you know that you need extra eyes on the account. We list two ongoing services that PPC agencies can offer.
Creating A Full Funnel Marketing Strategy With AdWords
It’s time to get more sophisticated about our targeting and audience segmentations.
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5 Ways Location Targeting Delivers Big Results [Webinar]
If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a...
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Master Social PPC in 2015! [Webinar Recording]
Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available,...
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Learn How To Fight Click And Conversion Fraud
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.
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12 PPC Agency Solutions You May Not Know About
The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the...
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Conversion Tracking is the Hermione Granger of PPC
Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah?
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