After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your...
Continue Reading Become The Expert! New Advanced Guide To Google AdWords
If you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.
Continue Reading How To Create Google Analytics Custom Attribution Models
Using the data that is in Google Analytics, you can remarket to your site visitors. This feature of Google Analytics is called Google Analytics Remarketing.
Continue Reading Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Hero Conf 2015, your best opportunity to connect with PPC Hero friends new and old, is fast approaching. We’re headed to the Pacific Northwest for the first time, April 27-29 in Portland, OR. And we’re adding speakers and sessions daily to...
Continue Reading Hero Conf 2015 Super Early Bird Pricing Expires Tomorrow!
Social networks play a large part in the advertising industry. As the industry continues to grow, be prepared for even more advertising platforms.
Brand awareness can make or break a business, and it’s something that is most often a focus for traditional marketing channels. PPC can also help to improve brand awareness.
Continue Reading From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
You may not be looking for full PPC management services, but you know that you need extra eyes on the account. We list two ongoing services that PPC agencies can offer.
It’s time to get more sophisticated about our targeting and audience segmentations.
Continue Reading Creating A Full Funnel Marketing Strategy With AdWords
If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a...
Continue Reading 5 Ways Location Targeting Delivers Big Results [Webinar]
Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available,...
Continue Reading Master Social PPC in 2015! [Webinar Recording]
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.
Continue Reading Learn How To Fight Click And Conversion Fraud
The number of agencies offering digital marketing services continues to grow each day. From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the...
Continue Reading 12 PPC Agency Solutions You May Not Know About
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