Throughout 2014, Google Analytics has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features.
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4 Bing PPC Predictions To Watch For in 2015
Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015.
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New Video Analytics Page in AdWords for Video
Google Adwords recently announce their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, would need to jump over to YouTube Analytics for that...
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#Hanalife – Become A Hanapin Team Member
We ’re hiring both for our Paid Search Team and for non-paid search positions.
2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’.
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PPC Agency Consultation Services
Some PPC accounts don't require agency management, but rather consultation from time to time. One-time and ongoing consultation may be the right option for you.
Predicting RLSA Expansion In 2015
My belief is that Remarketing Lists for Search Ads will grow and expand among advertisers into 2015. Content and product categories will be leveraged.
Secrets To A Cohesive PPC Campaign [Webinar Recording]
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message,...
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Two New AdWords Features You Should Start Using Today
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently.
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The Art Of The PPC Account Transition
Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition.
The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Get everything you need to optimize your mobile PPC campaigns! If you have read up on anything mobile PPC here lately, you’ll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first...
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Is Your PPC Budget Setting You Up To Fail?
Learn which digital marketing channels are expected to grow in 2015 and how to budget accordingly.
