Google introduces new interest categories and takes away the less specific ones.
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Where On Earth Are You?
One of the mistakes that many advertisers make is assuming that their traffic is coming from their targeted areas.
Cutting-Edge Tactics To Spy On Your PPC Competition – On Demand Webinar!
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the...
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DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent.
1 Week Only! Get ALL of Hanapin’s Whitepapers and Guides in The Ultimate PPC Knowledge Stack
How do you pack a whole lot of awesomeness into one download? Combine all the whitepapers you have ever produced into one easy and accessible download. So that’s what we did! For a limited time only get all of Hanapin’s...
The eCommerce Event to Jumpstart Your 2015 Sales
We know our fellow PPC Heroes are a savvy bunch and expect nothing but unique and innovative content. And we’re hard at work putting the finishing touches on a dynamic and exciting schedule for Hero Conf eCommerce Summit, January 22-23...
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Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
I want to build on and explore specific tactics you can use to capture abandoning users in your PPC campaigns.
Continue Reading Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts.
Continue Reading Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
Your Simplest Path To Passing The Bing Accreditation Exam
Whether you're an old pro or brand new to PPC, everyone can benefit from a helpful guide before taking their Bing Ads Accreditation Exam.
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AdWords Scripts: Monthly Budget Projections and Display Audit
There are tons of important areas to focus, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign.
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4 Unique Solutions PPC Agencies Can Offer
As you open up the door to research potential partners to assist with your PPC, consider how each agency may be able to tailor their offerings to fit.
Strategies For Targeting Top Of Funnel Keywords
Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms.
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