The results achieved from stats are only as good as the person who analyzes them and how they apply their knowledge, experience and common sense.
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4 AdWords Editor Features To Save You Time
AdWords Editor is something every PPC Manager worth their salt should be using on a regular basis.
8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
I reached out to eight PPC marketers and asked what they were surprised to learn about their mobile users – and how they adapted their campaigns accordingly.
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What Is PPC Keyword Research?
There are multiple tools that advertisers and agencies can utilize to in order to find keywords to expand their PPC accounts.
Utilize And Test Holiday Ad Copy
Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them.
Now Seeking: A More Representative Speaker Slate
One of the greatest things about Hero Conf is the opportunity to spend three days with colleagues and peers discovering what’s new and forthcoming in the world of PPC. Those peers work across industries and include men and women from...
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Harmony, Intent & Facebook Landing Pages
Facebook landing pages for ads are just as important, if not more, than AdWords or Bing.
Planning A Knockout 2015 PPC Strategy [New Webinar With AdStage]
Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular...
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Introducing the Stockton Report: Find Keywords with Hidden Value
It’s unlikely that John Stockton has ever heard of PPC Marketing, but if he had, rest-assured, the following would be his favorite report.
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Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year.
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The Importance of PPC Landing Pages
In the world of marketing and advertising, landing pages are typically tailored toward a specific purpose and designed to guide visitors toward your conversion goal.
Two Hero Conf Events, One Unbeatable Price!
There is nothing better than the opportunity to join your PPC peers for one-of-a-kind learning opportunities. And now we’re giving you the chance to attend our next two events, at an even greater discount! Polish your eCommerce skills in sunny Miami...
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