With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results.
Continue Reading How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
Gain Insight Into User Intent With These Two Analytics Reports
Google Analytics is a powerful tool when used in the right ways, and the Site Search and Behavior Flow reports are good examples of that.
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6 Hidden Mistakes Killing Your PPC Campaigns – New Whitepaper!
People make mistakes, it happens. Until we can create perfect automation for everything revolving around PPC, there’s bound to be some hiccups along the way to PPC Nirvana. However, fear not, because many PPC trailblazers have made the same mistakes....
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How to Use Client Service Reports to Improve Retention
Series week continues today as Kayla explains how to use a less traditional “report” and take more of a client relations approach to the topic.
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Morning Clicks: Google Puts More Focus on Mobile and More
The focus this week for Google continued to be on mobile advertising. Google officially launched Mobile-friendly labels.
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Make Facebook Ads Even Better With Google
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform.
Use The Destination URL Report To Find Your Best Landing Pages
The destination URL report easily allows you to assess performance of PPC landing pages across the account.
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Use Remarketing For Search This Holiday Season
Many people do their holiday shopping online, so if you haven’t implemented Remarketing List For Search Ads (RLSA) in your accounts yet, now might be a good time!
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Making Good Use Of Those Location Extensions
Identify exactly what locations are promoting in-store response, not just online response, in a segmented version of your AdWords location extension report.
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5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing’s Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each...
Continue Reading 5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
[Webinar Recording] Epic Insights: PPC Analytics Tactics That Can Make or Break Your Performance
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for...
Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Have you heard about these helpful tools hiding in your browser for the busy PPCer? Learn about them here.
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