A new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer.
Continue Reading 5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
What Is Conversion Rate?
Measuring conversion rate is one way to provide the direct actions of a visitor and develop actionable insights.
Rev Up Your PPC Strategy!
A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them.
New Reporting for Dynamic Sitelinks Coming to AdWords
Google has stated that in the coming weeks reporting will be able to be seen through the Ad Extensions tab.
Continue Reading New Reporting for Dynamic Sitelinks Coming to AdWords
Get Your PPC Campaigns Ready For The Holiday Season
Learn tips and strategies to get ready for the holiday season and succeed!
Continue Reading Get Your PPC Campaigns Ready For The Holiday Season
Hero Conf 2015 Registration is Now Open!
That’s right PPC Heroes! Registration is now open for your favorite all-PPC conference. You don’t want to miss this amazing opportunity to network with your colleagues and peers alike, April 27-29 in Portland. But don’t take our word for it....
A Process for Setting PPC Goals
Set solid goals upfront and document both successes and failures and present these scenarios for the client.
Hero Conf 2015 – its here
Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our...
Remarketing And Implementing Remarketing Code
When people leave your website without taking a specific action, remarketing helps you reconnect with them by showing relevant ads as they browse the web.
Continue Reading Remarketing And Implementing Remarketing Code
The Theory of Growing Vs. Building a PPC Account
There are two primary ways of conceptualizing PPC processes and systems, mechanical and organic. Both are viable but create difference paradigms in account management.
Continue Reading The Theory of Growing Vs. Building a PPC Account
PPC Ad Rep Survival Guide
I have learned that although search engine reps may seem as though they are not putting my clients’ best interest first, they can be extremely helpful.
