Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next.
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PPC Insights for the Tourism & Travel Industry
Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry. When I think of the many industries that see success in paid search, vacation and traveling...
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Get Tips With The Leading Experts In PPC!
Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you to a new level of PPC. Hosted alongside some awesome...
Managing an Education PPC Account. What You Need to Know
I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...
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How to Keep Your Agency on Top of Holiday Ecommerce Planning – New Whitepaper!
Most digital advertisers already know that the holidays aren’t just a time for shopping — they’re an even more crucial time for selling. But what many don’t know is how to take advantage of that unique seasonal shift. You know...
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Miami. In January. Need We Say More?
We’re excited to announce the newest Hero Conf Summit, created for serious digital advertisers in competitive markets. Once your busy holiday season has subsided, take some time to learn important new strategies and unwind in style. Hero Conf eCommerce Summit is...
How To Run PPC Accounts in the Cutthroat Healthcare Vertical
Series week continues as we assess PPC management across different industries. Yesterday Rachael covered PPC for the IT and Technology industry. Today, Kevin covers the healthcare industry, and specifically business-to-business.
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Morning Clicks: Google’s Latest Releases and More
What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries.
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Pay-Per-Click Inside the Financial Services Vertical
Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the...
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PPC Tips For The Software and Technology Industry
PPC tips for Account Managers who are managing AdWords accounts for software or IT technology clients.
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7 More Questions To Ask A Prospective Pay Per Click Agency
In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.
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Running Effective PPC Campaigns In The Legal Industry
As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.
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